How AI Can Empower HR Teams and Improve the Employee Experience

Artificial intelligence (AI) is firmly embedded in how modern workplaces operate. Employers are seeing it firsthand in polished resumes, auto-generated emails from candidates, and even in how job seekers interact with application systems. But AI isn’t just for applicants. It also holds powerful potential for HR professionals to streamline workflows, make better decisions, and improve outcomes for both the organization and its people.

According to a recent Gartner survey, 76% of HR leaders believe their organizations must adopt AI solutions within the next two years to remain competitive. Already, 38% have started using AI to improve efficiency and support better decision-making.

So how can AI support your HR team and enhance your organization’s success? One of the most promising developments is generative AI—a form of artificial intelligence that can create content, summarize data, and even write code. It has the potential to revolutionize HR in a few key ways:

3 Ways AI Can Support HR Functions

  1. Content Creation – Just like ChatGPT can help draft emails, AI tools can generate clear, professional content for HR. That includes personalized candidate emails, job descriptions based on skill profiles, interview questions, policy documents, and even training materials—saving time and improving consistency.
  2. Data Analysis – HR generates a tremendous amount of data—from performance ratings and salary benchmarks to engagement survey results. AI can analyze and summarize this data quickly, offering insights that help leaders make informed, equitable decisions.
  3. Employee Communication – AI can enhance the employee experience by improving access to HR information. Chatbots can answer basic policy questions 24/7, learning platforms can offer personalized development paths, and onboarding can become more seamless with real-time support.

Key Considerations for Employers and AI

  • Productivity AI can reduce time spent on administrative tasks, potentially increasing HR productivity by up to 30%, according to LinkedIn research. While this may shift some entry-level roles, it also frees teams to focus on strategic, people-first initiatives.
  • Security HR handles sensitive employee data, so it’s critical to maintain privacy and compliance when using AI tools. Choose platforms with strong security measures and ensure your team understands best practices around confidentiality and data sharing.
  • Adoption Strategy – It’s important to adopt AI thoughtfully. Start small, scale at a pace that fits your organization, and focus on tools that align with your HR goals and culture.

AI can’t replace the human element of HR—but it can enhance it. By using these tools wisely, HR teams can drive greater value, deliver a better employee experience, and lead the way in shaping a more innovative workplace. Counter Point is here to guide you.

The True Cost of Payroll Mistakes

When it comes to payroll, small errors can lead to big consequences.

It’s not just about missed numbers — it’s about legal exposure, damaged employee trust, and operational setbacks that can hit your bottom line harder than you think. If you’re managing a growing business, payroll isn’t just a back-office task; it’s a potential risk center.

Here’s what’s really at stake — and how taking a proactive approach can protect your business from unnecessary costs and reputational damage.

Fines, Fees, and Legal Exposure

One miscalculation on overtime or one overlooked wage disparity can trigger an investigation and result in costly resolutions. The Department of Labor (DOL) is aggressive about enforcing wage laws, and the cost of mistakes can add up quickly. In 2024, the DOL recovered over $273 million in back wages and damages for nearly 152,000 workers.

If violations are deemed willful, civil penalties for violating the Fair Labor Standards Act can reach $2,074 per affected employee. Even simple cases, contested or not, can rack up $50,000 to $100,000 in attorney fees and settlements. These financial penalties can drain your business’s resources and erode profitability.

Hidden Business Disruptions

Payroll problems don’t just cost money — they disrupt your entire business. Payroll is one of the most critical HR functions to keep everything running smoothly, and when it goes wrong, the effects ripple across the organization.

A hidden cost is the negative impact on employee experience. According to a survey by our technology partner, 55% of workers say they would consider looking for a new job after experiencing payroll mistakes with their employer. These mistakes lead to frustration, resentment, and lower morale, resulting in higher turnover.

The time spent by HR teams addressing investigations and corrections pulls resources away from critical business operations, hurting productivity. Mid-cycle payroll corrections also throw off cash flow, delay vendor payments, and disrupt financial forecasting.

Brand, Culture & Leadership Risk

Reputation and employee trust are invaluable, and payroll mistakes can severely damage both. Payroll violations, particularly if they lead to lawsuits or investigations, often make the news, creating negative publicity that’s hard to recover from.

These mistakes also hurt employee morale. Payroll errors are a leading cause of dissatisfaction, leading to disengagement, absenteeism, and a drop in productivity. Additionally, in some states, business leaders can be held personally responsible for wage violations, exposing them to significant personal liability.

The Cost of Doing Payroll Right

While the risks of payroll mistakes are high, the rewards of getting payroll right are equally significant. Accurate payroll isn’t just about compliance; it’s about protecting your employees, your business, and your reputation. By addressing payroll proactively, you can avoid costly penalties, improve employee trust, and ensure smooth business operations.

At Counter Point, we do more than run payroll — we help you get it right. Our expert team helps businesses stay compliant, reduce risk, and streamline payroll operations with the tools and support they need to move forward with confidence.

Schedule a call to learn more!

New Jersey Moves to Tighten Worker Classification Rules: What Employers Need to Know

In 2022, Uber agreed to a $100 million settlement to resolve two misclassification lawsuits involving drivers in California and Massachusetts. The company had been accused of treating drivers as independent contractors rather than employees—enabling it to sidestep costs related to employer-sponsored benefits.

The practice of misclassifying workers to avoid legally required payments for disability insurance, family leave, and unemployment insurance is far too common. A 2020 audit by the New Jersey Department of Labor (NJ DOL) revealed just how widespread the issue is. In a review of 1% of New Jersey businesses, the audit uncovered 7,149 misclassified workers, $443 million in underreported wages, and nearly $14 million in unpaid contributions to state programs.

New Jersey uses one of the strictest standards in the country—the ABC Test—to determine whether a worker can be classified as an independent contractor. Under this test, a worker is presumed to be an employee unless all three of the following conditions are met:

  1. The worker is free from control or direction.
  2. The work is outside the usual course of the company’s business or performed offsite.
  3. The worker is engaged in an independently established business.

For companies like Uber and Lyft, drivers are unlikely to meet the second condition, as their work directly aligns with the company’s core service. As such, they may be deemed employees entitled to the same legal protections and benefits.

In response to these concerns, the NJ DOL has proposed a new rule that would classify drivers for app-based companies as regular employees—not freelancers. This rule extends beyond transportation companies and would bring sweeping changes to the gig economy and signal heightened enforcement statewide.

What Can Employers Do Now?

To stay ahead of these changes and avoid penalties, New Jersey businesses should act now:

  • Audit contractor relationships: Review every independent contractor agreement for compliance with the ABC Test.
  • Examine policies and contracts: Ensure your employment practices align with both existing laws and proposed changes.
  • Engage in the rulemaking process: Consider submitting public comments if the proposal impacts your operations.

Misclassification is a serious risk, with real financial consequences. Proactive compliance is not just smart business—it’s essential. Counter Point can help your organization navigate compliance so you can focus on more strategic tasks. Contact us today!

Health and Welfare Benefits Compliance: Common Mistakes to Avoid

Navigating the complexities of health and welfare benefits can be challenging, and mistakes are all too common. Missing reporting deadlines, overlooking required notices, or confusing important documents can easily happen. To protect your business and avoid unnecessary risks, it’s important to stay ahead of these key compliance areas.

Affordable Care Act (ACA)

Enacted in 2010, the ACA aims to expand health insurance coverage and make it more accessible and affordable. It includes provisions to expand Medicaid, protect consumers, and support innovative medical care delivery. The ACA impacts employers, employees, insurance companies, healthcare providers, and more. Due to the complexity of the law, compliance can be challenging, making it important to seek guidance from an expert who knows it well.

Employee Retirement Income Security Act (ERISA)

Passed in 1974, ERISA governs both retirement and health and welfare benefits. It is a federal law that sets minimum standards for most voluntarily established pension and health plans. Over the years, numerous amendments have expanded its requirements. ERISA applies only to private sector employers, and most compliance issues arise from documentation and disclosure related to employee benefits.

Consolidated Omnibus Budget Reconciliation Act (COBRA)

Enacted in 1986, COBRA is a federal law that allows employees and their families to temporarily continue their employer-provided health insurance coverage after leaving a job or experiencing a qualifying life event. It helps individuals avoid gaps in coverage by allowing them to maintain the same health plan they had through their former employer. Most COBRA compliance failures stem from failing to notify employees of their rights. Like ERISA, COBRA applies only to private sector employers.

Family and Medical Leave Act (FMLA)

Passed in 1993, FMLA requires covered employers to provide eligible employees with up to 12 weeks of job-protected, unpaid leave for certain family and medical reasons. Employers must properly notify employees and administer benefits. Managers and supervisors can be held personally liable for noncompliance. To further complicate matters, FMLA often intersects with other federal mandates. FMLA applies to both private and public sector employers.


Staying compliant with health and welfare benefit laws is critical to protecting your business and supporting your employees. By understanding your responsibilities and working with trusted experts, you can better manage your compliance obligations, minimize risks, and keep your business on track. Counter Point can help you stay on track and support your compliance. Schedule an appointment today.

5 Must-Do Initiatives for Employers

As the workplace continues to evolve, employers must stay proactive in adapting their strategies. From leveraging new technologies to strengthening workplace culture, forward-thinking companies are focused on initiatives that support both business growth and employee satisfaction. Here are five essential priorities every employer should add to their to-do list this year.

Prioritize Employee Experience

Creating a positive and meaningful employee experience (EX) is no longer a luxury—it’s a business necessity. With changing employee expectations and ongoing economic uncertainty, companies that invest in EX are better positioned to attract and retain top talent. A strong EX strategy includes everything from effective onboarding and clear communication to professional growth opportunities and competitive compensation. Many businesses are prioritizing learning and development programs, enhancing benefits packages, and launching engagement initiatives that foster a sense of belonging. By making your team feel valued and supported, you’re not just improving morale, you’re building a foundation for long-term success.

Streamline Management of Workers’ Compensation

Workers’ Compensation insurance is essential for protecting your team and your business, but traditional management methods can be cumbersome and costly. Employers often face upfront deposit requirements, estimated payroll complications, and time-consuming year-end audits. A more efficient solution? Pay-as-You-Go Workers’ Compensation. This approach aligns premium payments with actual payroll data, reducing surprises and freeing up cash flow. It also minimizes administrative work by automatically syncing with payroll systems, ensuring accuracy and compliance. Streamlining this process gives employers more time to focus on growing their business rather than insurance paperwork.

Embrace Self-Service for HR Processes

Today’s employees want autonomy and convenience—and self-service HR tools deliver both. Employees can view pay stubs, update personal information, request time off, and more without having to go through HR for every task. Employers benefit from increased efficiency and fewer administrative burdens, while employees gain quick, around-the-clock access to the information they need. Automated workflows ensure that tasks like onboarding, performance reviews, and time tracking are completed consistently and accurately. Embracing self-service is a win-win: it streamlines operations and boosts employee satisfaction.

Prepare for AI

Artificial intelligence is quickly becoming a cornerstone of modern business operations. Employers are beginning to explore how AI can reduce manual workload, improve accuracy, and speed up decision-making. Whether it’s using AI to automate repetitive tasks in payroll and HR or analyzing large datasets to forecast hiring needs, the technology offers real-time solutions to everyday challenges. Preparing for AI doesn’t mean replacing people, it means enhancing their capabilities. Now is the time to identify areas where AI can be integrated and begin training staff to use AI-powered tools responsibly and effectively.

Focus on Security

Cybersecurity threats are on the rise, and businesses of all sizes are targets. From phishing scams to data breaches, the risk to personal information (PI) is real and employers have a responsibility to protect it. Strengthening your internal policies and investing in secure technologies are important first steps. But just as critical is educating your team. Providing cybersecurity training, encouraging a culture of vigilance, and making it easy for employees to report suspicious activity can significantly reduce your risk. 

By adding these five initiatives to your to-do list, you’re not only protecting your business but also empowering your people. Ready to get started? Counter Point has solutions that can help you tackle these priorities. Reach out to our team today!

How Experience Rating Affects Your Workers’ Compensation Premium

For many businesses, workers’ compensation costs are a significant expense. While industry classification and payroll determine base premiums, an employer’s claims history plays a crucial role in adjusting costs. This is done through the experience rating system, which rewards businesses with fewer claims and penalizes those with frequent workplace injuries.

What is Experience Rating?

Experience rating is a mandatory adjustment to workers’ compensation premiums for employers who meet a certain premium threshold. Instead of paying the standard industry rate, businesses are assessed based on their own loss experience.

The Experience Modification Factor (EMR) is the key component of experience rating. It compares a company’s actual claims history to the expected losses for businesses of similar size and industry.

  • EMR < 1.0: Indicates a better-than-average claims history, leading to lower premiums.
  • EMR = 1.0: Means the business has an average claims history and pays the standard rate.
  • EMR > 1.0: Suggests higher-than-expected claims, resulting in higher premiums.

How Experience Rating is Calculated

The EMR is based on three years of historical loss data (excluding the most recent policy year). The formula considers:

  1. Incurred Losses: The total cost of workplace injuries.
  2. Expected Losses: The average loss amount for businesses in the same classification.
  3. Payroll Size: Larger businesses typically have more predictable claims patterns.

For example, if an employer’s expected loss is $50,000 but their actual claims total $75,000, their EMR will increase above 1.0, raising their premium. Conversely, if claims are lower than expected, the EMR will decrease, leading to discounts.

How to Improve Your Experience Rating and Reduce Costs

  1. Prioritize Workplace Safety: Implement safety programs, provide proper training, and maintain OSHA compliance.
  2. Manage Claims Effectively: Investigate accidents promptly, encourage return-to-work programs, and work with insurers to control medical costs.
  3. Review Payroll and Job Classifications: Ensure that employees are correctly classified to avoid unnecessary risk adjustments.
  4. Participate in Risk Reduction Programs: Many insurers offer credits for businesses that engage in approved managed care and safety programs.

Take Control of Your Workers’ Compensation Costs 

Experience rating is a powerful tool that can significantly impact the cost of workers’ compensation insurance. Investing in accident prevention and claims management not only leads to financial savings but also creates a safer, more productive work environment. With the right strategies in place, you can optimize your workers’ compensation costs while protecting both your employees and your bottom line.

Counter Point can help you find the best coverage at the best price. Schedule a call today to explore our solution.

How Cybercriminals Are Targeting Your Employees—and How to Protect Them

Cybercriminals are becoming increasingly sophisticated in their attempts to steal personal information (PI). Threat intelligence researchers are warning of a malicious search advertising phishing campaign that leverages Google Ads to carry out payroll redirect scams. 

Here’s how it works: Cybercriminals buy search ads with optimized keywords to have their phishing pages rank at the top of Google Search results. These pages are aimed to lure victims into providing access to their company’s employee portal. Once the employee’s account is accessed, the attackers use additional credential information—such as social security numbers obtained from illicit online forums—to change their banking information to redirect funds to a fraudulent bank account.

Employers must play a vital role in protecting their workplace from these threats. By equipping employees with the right knowledge and tools, you can foster a strong culture of security awareness. Here are 5 things you can do to safeguard your employees and your organization: 

Train Your Workforce

Hold regular training sessions to educate employees on identifying phishing emails, fraudulent calls, and other types of scams. Incorporate real-world examples of common scam tactics, such as impersonating a trusted vendor or colleague to request sensitive information. Stress the importance of verifying any unexpected or unusual requests before sharing any data.

Strengthen Internal Security Policies

Establish robust policies for handling sensitive information. Limit access to PI based on role necessity and enforce strong password policies. Require employees to use multi-factor authentication for accessing company systems, adding an extra layer of security.

Deploy Technology Safeguards

Invest in tools like email filters, firewalls, and antivirus software to detect and block potential scams. Regularly update software and systems to patch vulnerabilities that scammers might exploit.

Conduct Simulated Scams 

Test your employees’ awareness by running simulated phishing campaigns. Use the results to identify areas where additional training is needed. Periodically review and audit your security practices to ensure they are up to date with emerging threats.

Create a Reporting Culture 

Encourage employees to report suspicious emails, calls, or activities immediately. Set up a clear and anonymous reporting process, and ensure employees feel safe sharing concerns without fear of retaliation.

By taking a proactive approach and implementing these measures, employers can significantly reduce the risk of employees falling victim to scammers. Protecting PI isn’t just good practice—it’s a responsibility that ensures trust and security for your workforce.


At Counter Point, security is our priority. We provide thorough training to our staff, equipping them with the knowledge and tools to prevent potential breaches. Using advanced monitoring systems, we detect and manage fraud risks by identifying emerging trends, stopping known threats, and addressing security gaps to protect our customers and minimize financial impacts.

As fraud tactics grow more sophisticated, we stay ahead with cutting-edge monitoring to safeguard both our business and, most importantly, our customers.

Understanding the Cost of Workers’ Compensation Insurance in New Jersey

Workers’ compensation insurance is essential for businesses in New Jersey, providing financial protection for both employees and employers in case of work-related injuries or illnesses. However, many business owners find the cost structure confusing. How is the premium determined? What factors influence pricing? Understanding these elements can help employers manage costs effectively while staying compliant with state regulations.

Coverage and Benefits of Workers’ Compensation Insurance

A standard workers’ compensation policy in New Jersey provides the following benefits:

  • Medical Coverage: Pays for medical treatment, hospitalization, and rehabilitation without co-pays or deductibles.
  • Wage Replacement: Covers lost wages due to temporary or permanent disability. The compensation is based on a percentage of the employee’s average wages.
  • Death Benefits: Provides financial support to the dependents of a deceased worker.
  • Employer Liability Coverage: Protects employers from lawsuits related to workplace injuries that are not covered under the Workers’ Compensation Law.

How is the Cost of Workers’ Compensation Determined?

The New Jersey Compensation Rating & Inspection Bureau (NJCRIB) oversees how policy premiums are calculated. The cost is influenced by:

1. Classification System

Businesses are categorized based on their type of work. Each classification has a four-digit numeric code, which helps insurers determine risk levels and appropriate premium rates. For example, a machine shop (code 3632) has a different risk profile than an office-based clerical role (code 8810).

2. Payroll Basis

Premiums are calculated as a percentage of payroll. Employers must estimate their total annual payroll at the beginning of the policy period, but the final cost is adjusted after an audit of actual payroll records.

3. Manual Rates

Each classification has a manual rate, which is the starting cost per $100 of payroll. These rates are reviewed annually and adjusted based on industry claims data and operational costs.

4. Experience Rating

If a company has a claims history, its premium may be adjusted using an experience modification factor (EMR). A lower EMR means fewer claims and a discount, while a higher EMR leads to increased costs.

Additional Pricing Factors and Discounts

Workers’ compensation premiums can also be affected by:

  • Premium discounts for large policies.
  • Surcharges for funds like the Second Injury Fund, which helps cover pre-existing conditions.
  • Optional programs, such as managed care credits and retrospective rating plans, which allow businesses to adjust premiums based on claims history.

Control Workers’ Compensation Costs Through Smart Strategies

Understanding how workers’ compensation costs are determined can help business owners budget effectively, improve workplace safety, and reduce premiums over time. By classifying employees correctly, maintaining accurate payroll records, and investing in safety programs, employers can minimize risks and control insurance expenses.

Are you a New Jersey business looking for solutions to help streamline workers’ compensation management? Schedule a call today!

5 Opportunities to Reduce Workers’ Compensation Premiums

Many business owners assume workers’ compensation costs are fixed, but in reality, several programs and adjustments can help reduce premiums. Employers who take advantage of these opportunities can save money while maintaining compliance with state regulations.

1. Premium Discounts for Large Policies

Policies with high premium amounts automatically receive discounts to account for economies of scale in administrative expenses. This is not available for policies written through the New Jersey Workers’ Compensation Insurance Plan (PLAN).

2. Managed Care Credits

Employers who partner with insurer-approved managed care organizations receive premium reductions. Managed care providers help reduce medical costs and speed up employee recovery, leading to fewer lost workdays.

3. New Jersey Construction Classification Premium Adjustment Program (CCPAP)

The Construction Classification Premium Adjustment Program (CCPAP) offers premium credits to construction employers who pay their workers above-average wages. As of January 1, 2024, the minimum average hourly wage required to qualify for this program is $34.00. 

Employers meeting or exceeding this wage threshold can apply for the CCPAP to potentially receive credits to reduce their workers’ compensation insurance premiums. The specific credit percentage increases with higher average hourly wages, providing greater premium reductions for employers who pay more.

It’s important to note that the CCPAP wage thresholds are reviewed annually and may be adjusted on changes in the state’s average weekly wage. Therefore, employers should stay informed about the current eligibility criteria to maximize potential premium savings.

Employers must submit an application to NJCRIB annually.

 4. Schedule Rating Plan

This program adjusts premiums based on unique risk factors such as:

  • Workplace safety measures
  • Hiring and training practices
  • Use of advanced safety equipment

Schedule rating can either increase or decrease premiums, depending on the evaluation of risk.

5. Optional Rating Programs

For businesses willing to take on some risk, two special programs allow flexibility in premium determination:

  • Retrospective Rating Plan: Adjusts premiums based on actual claims experience during the policy period.
  • Large Risk – Large Deductible Program: Allows employers to cover part of each claim in exchange for lower premiums.

Lower Workers’ Compensation Costs Without Compromising Coverage

Employers have multiple ways to lower workers’ compensation costs, from premium discounts to risk-based adjustments. By taking advantage of these programs, businesses can optimize their insurance costs without sacrificing employee coverage.

Schedule a call with us to how we can assist with workers’ compensation management.

Navigating Workers’ Compensation: Key Inclusions and Exclusions

Below are common payroll items to consider for Workers’ Compensation premiums. Items subject to state exceptions are noted, particularly in New Jersey. Be sure to check the specific inclusions and exclusions for your state.

Payroll Inclusions for Workers’ Compensation Premium

  • Wages or salaries including retroactive wages or salaries
  • Commissions and draws against commissions
  • Bonuses including bonus plans*
  • Straight time portion of overtime*
  • Pay for holidays, vacations, or sick-paid by employer*
  • Payments by an employer of amounts otherwise required by law to be paid by employees to statutory insurance or pension plans, such as the Federal Social Security Act
  • Payments to employees for piece work, profit sharing, or incentive plans
  • Payments or allowances for hand tools or power hand tools provided by the employees and used in their work operations*
  • Rental value of an apartment or house provided for an employee (permanent lodging – based upon comparable accommodations)*
  • The value of meals received by employees as part of their pay to the extent shown in the employer’s records*
  • The value of store certificates, merchandise, credits, or any other substitute for money received by employees as part of their pay
  • Payments for salary reduction, retirement, or cafeteria plans (IRC125) that are made through deductions from the employee’s gross pay
  • Davis-Bacon wages paid to employees or placed into third-party pension trusts (wages paid above employee’s normal pay to meet prevailing wages for government jobs).*
  • Expense reimbursements to employees to the extent that an employer record does not substantiate that the expense was incurred as a valid business expense*
  • Jury Duty Pay

*Subject to State Exceptions

Payroll Exclusions for Workers’ Compensation Premium 

  • Premium portion of overtime, premium pay is the extra money paid to employees for working overtime. If overtime is paid at time and a half, one-third would be excludable as premium pay If overtime is paid at double time, half would be excludable as premium pay*
  • Note: an overtime credit is not permissible in PA, DE, UT, and NV. Also, note that increased wages for time differentials such as extra pay for night shifts are not considered overtime.
  • Stock options (Stock given as a bonus or as a substitute for a wage is chargeable)
  • Severance pay (Accrued vacation is not considered severance pay)*
  • Third-party sick pay
  • Expense reimbursement to the extent that the employer’s records substantiate that the expense was incurred as a valid business expense and that the amount of each employee expense reimbursement is shown separately in the records of the employer (Note: NJ is an exception – non-business expense reimbursement is included)
  • Moving expenses
  • Value of special rewards for individual invention or discovery*
  • Tips and gratuities* (Note: NJ is an exception – tips and gratuities are included)
  • Payments by an employer to group insurance or pension plans
  • Payments for active military duty*
  • Employee discounts on goods purchased from the employee’s employer
  • Supper money for late work
  • Work uniform allowances
  • Employer-provided perks such as use of an automobile (taxable amount for personal use of auto), an airplane flight, an incentive vacation (contest winner, etc.), a discount on property or services, club memberships, tickets to entertainment events*
  • Flex-Credits – when a specific amount is set aside for employees for the employee to purchase group insurance, any portion that is used to purchase the insurance is excluded. Any amount that the employee receives that is not used to purchase the insurance would not be excludable
  • Travel time (Note: NJ only)

*Subject to State Exceptions

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Through a marketplace of 25 top-rated carriers, we help you find the best coverage at the best price, with the added benefit of eliminating the down payment and offering pay-as-you-go workers’ compensation

Schedule a call today to explore our solution.

Source: E-COMP

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